+44 (0)7307 781449 jason_Cleghorn@outlook.com

CORE SKILLS

01

Strategic Marketing Consultant

Exco level, commercially focused, marketer with over 25 years experience of strategic marketing development and performance based implementation across a wide range of industries.

Building bottom line growth by integrating product and sales into a single matrix, and achieving increased leads, conversions and sales through data driven metrics and KPI’s. Chartered Marketer Status with CIM.

Old Mutual

Jason proved his creative talent and marketing experience by taking  a very loose brief, creating a concept, to delivering his part of a world class payments solution to both time and budget, and within a segment we had never even defined.

Holger Oberprieler
COO OMIGNAM

02

PR & Reputation Management

20 years experience in managing and building the reputation and presence of Brands, products and services across various channels.

Strong story teller, creating engaging content whilst developing strategic relationships with partners and stakeholders.

Full utilisation of new digital PR tools in order to generate positive PR on Press Wires and to generate measurement away from just AVE and SOV. 

Maserati South Africa

Re-engaging a brand that had previously withdrew from a country is a tough ask. Jason was able to create a strong positive momentum by propagating key relationships with stakeholders, from Journalists through luxury partners, our SOV, AVE and most importantly, reputation, grew exponentially.

Glen Sealey
CEO Maserati South Africa

03

Performance Digital Evolution Specialist

Specialist in delivering performance based campaigns, developing both organic SEO and PPC. Google Certified across all Ad tools. Linkedin & Facebook Certified.

Specialist in differentiating between intent and fan based campaigns through use of UTM personalised journey messaging. Retain high value analytics through Dark Advertising and Native Ad campaigns. Lowest CPA whilst retaining highest OPM.

Annont

We were able to link and manage the complete customer journey through advanced digital metrics, increasing our digital presence through clever Brand generating SEO & product based PPC campaigns.

Paul Smith
Annont South Africa

04

Omni-Channel Campaign Expertise

Talented Creative with over 30 years experience in ATL/BTL/OOH/Digital building omni channel, personalised product campaigns whilst continuoulsy building brands through ATL.

 Award winning events conceptualisation and delivery for exhibitions, launches and private events. Please view portfolio on this website.  

Ferrari S.p.A.

Ferrari South Africa, thank you for your world class launch of the Ferrari California. We have decided to utilise this concept as the base delivery for all California launches world-wide. A day you should be very proud of.

Reno de Paulo
GLOBAL MARKETING DIRECTOR
FERRARI SPA

05

CRM/Funnel/Lead Conversion

Passionate about the creation, management and conversion of leads into real sales. Developed core Salesforce and Hubspot CRM tools, Sales Funnels, and database linking through custom API’s in order to align real data.

Generate daily insight through dashboards. Full management of sales teams through integration of bespoke Scorecards. 10 years as a Salesforce Power User. 

FCA Dubai

Within Marketing & Aftersales, Jason and his colleagues were able to create a world-class sales funnel, lead management tool and scorecard within a SalesForce back-end, providing daily insight into both campaigns, ROAS, digital transformation, conversion and retention.

CRM/SALES FCA Dubai

06

P&L/OPEX/CAPEX Expertise

Extensive forecasting, budgetary control and revenue management experience for media and product budgets in excess of GBP 20,000,000.

ROI & ROAS driven campaigns, Capex start-up, Opex media and agency management. Skilled at delivering similar returns against % of turnover based on variable sales.

Fiat Chrysler Automobiles

2019 represented a significant decrease in unit sales. Marketing was able to manage and adapt strategies, exploit relationships, investigate alternative opportunities, and deliver similar levels of ROAS against a much reduced spend. 

FCA FINANCE
TURIN

Let’s Start Something new
Say Hello!

If you have a need for any of my services or just fancy a chat, then please give me a shout and let’s start a conversation. I look forward to hearing from you.