+44 (0)7307 781449 jason_Cleghorn@outlook.com

FESTIVAL OF MOTORING

JOHANNESBURG - SEPTEMBER 2019

South Africa’s premier Motor Show, FCA secured prime position of over 500sqm of dedicated space, showcasing the full range of FCA products set amongst an Italian Piazza.

In addition, we offered test drives of the performance based vehicles generating over 800 track based test drives over a 2 day period, generated from a one month pre-event ATL and digital campaign – giving us over 3,000 pre-qualified leads.  The event was also utilised as a journalist test drive platform. Our stand attracted over 65,000 visitors, and won the Best in Show Award.

ROI

  • GBP 100,000 investment including all aspects of stand, fuel, tyres and servicing of test vehicles
  • 82 journalist drives, 65,00 stand visitors, 800 event test drives – 300 dealer test drives
  • Digital campaign generated 1,682,000 shares
  • Over 3,000 pre-qualified leads from digital platform
  • 164 direct sales apportioned to event
  • AVE & SOV generated beyond agreed KPI’s

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