jason cleghorn – CORE VALUES
BUILDING THE FUTURE
Executive level marketer with a passion for building brands and driving commercial results through marketing strategy, brand evolution, customer insight and engaging communications.
Global Blue chip background with excellent international experience gained across professional services, e-commerce platforms, luxury and the automotive OEM industry in the UK, EMEA and APAC.
I am a highly analytical performance-based growth marketing strategist and brand custodian with a multi-disciplined and varied corporate experience. With a Creative Director background, I excel in digital strategy and omni-channel implementation. I am a strong story teller, developing articulate and compelling messages.
A communications expert for product and brand, crisis and reputation management. Recognised for driving positive change and nurturing high performing teams, managing up to 68 people.
With over 25 years of global experience covering NAFTA, EMEA, APAC regions, I pride myself on understanding the nuances of developing cross-boarder relationships, the subtle differences in cultures and the psychology around selling in specific markets and industries.
In addition, I undertake quarterly social-economic studies on the countries where I am working, along with risk and impact modelling, direct and in-direct competitor analysis as well as new/old product threats.
The result is a more refined approach to hunting, lead generating and conversion in relevant markets, with a besoke omni-channel campaign approach to marketing based on personalised relationships rather than mass marketing. This equates to a stronger, albeit far narrower sales funnel of high quality leads, with a much higher ROAS, ROI and ultimately sales conversion.
I do not believe in the use of Digital Tools alone, although measurable there is a lack of understanding as how to interpret the analytics, and therefore what to do with them. I am a far greater proponent of the complete customer journey from hunt through to retention, utilising the best and appropriate mix of channels to guarantee success.
Previous clients and work placements include:
- British Airways: Heathrow
- Old Mutual: Namibia and South Africa
- Ferrari S.p.A.: South Africa
- Maserati: Sub-Sahran Africa
- Alfa Romeo: South Africa
- Jeep: Sub-Sahran Africa
- Allan Gray: Africa
- Discovery Group: Sub-Sahran Africa
- Civil Aviation Authority: LATCC – Heathrow, NERC – Southampton
- HSBC: London & Singapore
- SWIFT: Brussels, New York, Frankfurt, London
- Mobil Oil: Jakarta, Sumatra, Hong Kong, Singapore, China
- DuPont: Wilmington, Geneva, Rotterdam, UK, Frankfurt
- Givaudan-Roure: Zurich & Basle
- Spillers Petfoods: UK & Brussels
- Phillips Lighting Technologies: Eindhoven & Brussels
- PTT Telecom: Amsterdam, den Haag, Maastricht
Let’s Start Something New
If you have a need for any of my services or just fancy a chat, then please give me a shout and let’s start a conversation. I look forward to hearing from you.